Friday, April 24, 2009

Print beats web for mine magazine. Print is Dead? give me a break!

Whats Mine Is Yours: Time Inc. Media Group President Wayne Powers on the New Magazine That Allows Readers to Choose the Content :
By Janet Spavlik from Publishing Executive:

"INBOX: How has the response been in terms of print versus digital? Are you seeing a far greater response from one over the other? Has it been inline with what you anticipated?

POWERS: It was particularly interesting to see that the number of people requesting print editions of Mine has, to date, far outweighed the number of people requesting the digital version."

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