Google is not a search engine. Google is an advertiser's platform

When Print realizes that it is an information platform for learning that speeds and edits information to serve business and education the various printernets will coalesce and my IRA will be much happier.

Inside AdWords: Introducing Google Ad Planner:
"To make your life easier, we're introducing Google Ad Planner, a research and media planning tool that connects advertisers and publishers. When using Google Ad Planner, simply enter demographics and sites associated with your target audience, and the tool will return information about sites (both on and off the Google content network) that your audience is likely to visit. You can drill down further to get more detail like demographics and related searches for a particular site, or you can get aggregate statistics for the sites you've added to your media plan."