Today anon said
Here's the way I see it
The margins are the network, not the boxes. Networks increase their value in proportion to the square of the number of members. MPS is creating and selling networks. The metric for MPS is long term cost savings. The initial investment is handsomely paid back in forward-time. The challenge is that it is very hard to get a customer out of now-time into forward-time.
If Com Doc can sell into forward-time it should work. If independents are incented to incorporate the Color Cube into MPS that should work. But, if not, the Color Cube could turn out to be great technology that doesn't scale fast enough.
If Xerox releases Erasable paper as a sweetener to a Color Cube centric MPS deal, I think that would most definitely work. Erasable paper forces the customer to think in forward-time. Once there, the discussion is much easier to have.
It will be interesting to see how Canon and Ricoh, et al are responding on the ground. The reality is that the window will be open for a bit, but only for a bit. If Canon and Ricoh can duplicate the reduced toner prices, their lower cost of entry could win the day.
If Fuji gets into the game with both feet, all bets are off.