GPS + Compass are needed for AR. + QR adds anywhere, anytime. That's great news for Print. And some good news for Google.Not so good news for Apple.

Better Choices Through Technology
read the full article at GOOD:
Last week was huge for a young technology called “augmented reality”—and that’s important even if you’re not a nerd, because it should revolutionize the way we approach social causes. Sure, many current examples of augmented reality are trivial, but hear me out.

Augmented reality allows you to see, in real time, data about your surroundings. It’s different from having the internet on your phone—you don’t actually have to look anything up, and you don’t actually have to know exactly what you’re looking for. Augmented reality is more like a having a sixth sense—and a seventh and eighth sense—that makes data a natural, passive part of how you see the world.

So how does this work? Last week, a Dutch company, SPRXmobile, introduced the first-ever augmented-reality browser platform for a smartphone.
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"Things really start to get nutty when you factor in another technology, QR codes. These function like barcodes that your cellphone can scan. You’ve already seen the codes popping up on shipping labels and such. Phones with QR-reading functionality will follow soon—in fact they’re already common in Japan (of course). When you snap a picture of a QR code, the image directs your phone to download information set by the code’s designer.

What if all the food in your grocery store was marked with a QR code—you could compare the carbon footprints of two batches of produce. Builders could use specialized apps inside a Home Depot to figure out how materials choices might translate to energy savings."

Dynamic QR codes are not yet on people's radar. Dynamic QR creates the data that can be harvested going forward. Remember that the high margin deliverable for a business is a spreadsheet, scatter plot, and data visualization.

Here's the good news for Google, not so good for Apple part:

So far, the app is only for phones running the Android operating system but it’s coming to the iPhone soon as well. (That’s why it was so important that the newest model, the 3G S, included a compass.)

So if Android gets on every non iPhone faster than 3G S scales, it means back to fighting for market share. Apple has the upper hand for now. They'll probably invent the next thing to keep their fans happy. But the clock is running. That's why corporate time is such a handicap.

Here's what it looks like on Android on T-Mobile. AT&T is going to have to respond. My bet is lower prices on iPhones and less of a cut to Apple in the next contract.

In the video, they aren't using the QR codes. When it gets on their radar, they will know it means Augmented Reality from the living room or the classroom. That's what I meant be eliminating the constraint of space.

They probably aren't even thinking of dynamic QR codes. That will give the spreadsheet to the CMO to give to the CFO to give to the CEO to ok the invoice.