Saturday, July 11, 2009

Still One More Killer App for Print Publishing. Ogilvy UK first out of the box. Coming to a Publishing Company near you soon!

An advertising campaign for the automotive company MINI. Where the user holds the ad in front of a webcam and sees an animated 3D MINI "pop-up" on the page.
Webcam + Computer = Smart Phone
Imagine a clickable newspaper instead of a textbook.

If it's an information rich QR it will allow the actionable intelligence for making decisions about marketing or education or health or government or . . .

More from Ogilvy at YouTube.

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