An advertising campaign for the automotive company MINI. Where the user holds the ad in front of a webcam and sees an animated 3D MINI "pop-up" on the page.Webcam + Computer = Smart Phone
Imagine a clickable newspaper instead of a textbook.
If it's an information rich QR it will allow the actionable intelligence for making decisions about marketing or education or health or government or . . .
More from Ogilvy at YouTube.