Sunday, July 5, 2009

IBM + Ogilivy Get it. If Ricoh/Infoprint gets them to see the print piece . . . .

London Calling
IBM serves up an ace @Wimbledon:
"On Saturday 4th July, I visited the Wimbledon Championships as a guest of IBM, in relation to a book I am writing on the business use of twitter (more on this in an upcoming post).

IBM, in conjunction with their advertising Agency Ogilvy has served up three brilliant applications for the 2009 Wimbledon Championships. You can read more about the “Say Hello to a smarter Wimbledon” campaign, and my summary of each of them is below."
Read the summary at the IBM serves up an ace @Wimbledon:


  1. Where is the summary?

  2. Sorry for the confusion. The summary is at the link. I'll change the post to clarify..