Thursday, July 9, 2009

Best Buy and/or TiVO; Manufacturers? Retailers? Media Channels? Yes.

The reality is that as the physcial space gets smarter ( QR, AR) the media loses it's monopoly on getting information to the consumer about their products.

It's why WalMart has their own TV network that is delivered in the stores. And today we read that Best Buy will advertise TiVO in the store and TiVO will advertise Best Buy in the living room. My bet is that will make it better/faster/cheaper and more data rich to lower the all-in cost of getting the stuff they make/distribute/sell to the people who will buy them.

That's why Print was never broken. Advertising is broken. The good news is that Tivo could use a clickable TV Guide and Best Buy could use clickable counter cards. And the smarter the physical space has to be, the more everyone is going to need clickable Print in phsyical space.
Best Buy Is Forming an Alliance With TiVo -
"SAN FRANCISCO — TiVo, the Silicon Valley company that popularized the digital video recorder, and Best Buy, the national electronics chain, are forging a broad partnership.

On Thursday, the companies plan to announce that Best Buy will heavily promote TiVo products in its 1,100 stores in the United States. TiVo will develop a version of its set-top box, to be sold in Best Buy stores, that will let the retailer advertise its products and services to TiVo subscribers on their home televisions.
. . .
As part of the deal, the companies also said that Best Buy would finance an effort to bring TiVo’s software and search tools to Best Buy’s own brand of consumer electronics, like its Insignia high-definition TVs.

Facing fierce competition from and Wal-Mart, the Minneapolis-based Best Buy wants to extend its relationship with its customers outside of its stores. It has steadily expanded its Geek Squad customer service operation and last fall acquired the music subscription service Napster for $121 million.
. . .
TiVo said it planned to make the Napster music service available to TiVo subscribers on their televisions.

No comments:

Post a Comment