Monday, May 25, 2009

The Four Defensible Values of News-on-Paper

It's not about the news or advertising. It's about sharing and convenience.
Downsides of Not Having the Print Newspa…
from non(pr)ofit

1. Losing the ultimate portability. Print’s biggest advantage over digital has always been the portability of it. You can take it with you anywhere and read it anywhere — even on planes when the “no electronic devices” ban is in effect. It needs no electricity, no charging, no connectivity.

2. Different shared experiences. While it’s certainly possible to share what I read on digital devices, it’s just not the same as passing a newspaper around to a group of people, or reading comics with my son, or clipping a story to save for later.

3. Disposability. With a newspaper, when you rip a page or spill coffee on it, it’s not a big deal. With a digital device, a spill could cost you $299. This might be something you get used to, or devices might adapt to their surroundings and get more rugged. But ultimately when you swap an inexpensive print paper for a more expensive device, there are trade-offs.

4. Convenience on the go. Print newspapers are super-convenient to pick up cheap while commuting, traveling, hanging at a cafe, or doing anything while out and about if you don’t have your other digital devices with you. That might be less true with the advent of smartphones, but print publications always seem like great fodder to fill up time on the go."

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