"Physical and digital are really one and the same for today’s youth."
Interactive print media connecting with mobile marketing strategies
@Mobile Marketing Blog by Pongr: "The trick is, print media needs to be viewed as a physical link to the digital, mobile world. Physical media is obviously important and not going away, but just as people can quickly and gracefully float back and forth between their physical and digital lives, we all are coming to expect the same from the advertisements we find appealing; subconsciously at first, but quite consciously when the advertisements fail to acknowledge our version of the “real” world that is mobile, digital and bricks & mortar all at once. Physical and digital are really one and the same for today’s youth."