Valassis and The Dallas Morning News Join Forces - @Printing Industry News from WhatTheyThink:
Thursday, May 28, 2009
LIVONIA, Mich. and DALLAS, -- Valassis, one of the nation's leading media and marketing services companies, and The Dallas Morning News, the flagship subsidiary of A. H. Belo Corporation (NYSE: AHC), today announced a powerful, innovative alliance that changes the way advertisers reach households in the Dallas-Ft. Worth designated market area (DMA)."
Friday, May 29, 2009
Still one more piece of the printernet falls into place..alassis and The Dallas Morning News Join Forces
From a printernet framework, print sales people and MPS sales people could selling newspaper ads to deliver true multi-channel marketing campaigns to small business and non profit organizations. The opportunity is the newspaper ad sales process needs to be fixed. more at PBS MediaShift
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