Printing Industry News, Commentary & Analysis, Research and Consulting
from WhatTheyThink: "Print is NOT Dead – It is Interactive!!!
By Barb Pellow
May 28th, 2009 -- With the increased focus on interactivity and multi-channel communications, marketers want to integrate online media with documents to enable a cohesive and unified marketing tool. At the same time, however, fully executing these multi-channel programs is often elusive. Although technologies like text messaging, short message codes, and PURLs are seen as promising, they lack a quick, precise, elegant encoding system to efficiently transport the recipient from paper to an online experience."
Saturday, May 30, 2009
Since I'm seeing the same thing as Barb Pellow, The States might be ready for QR Codes
This is old news in Japan and Korea. It's new-to-me in the States.
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