Saturday, May 30, 2009

Since I'm seeing the same thing as Barb Pellow, The States might be ready for QR Codes

This is old news in Japan and Korea. It's new-to-me in the States.

Printing Industry News, Commentary & Analysis, Research and Consulting
from WhatTheyThink: "Print is NOT Dead – It is Interactive!!!

By Barb Pellow

May 28th, 2009 -- With the increased focus on interactivity and multi-channel communications, marketers want to integrate online media with documents to enable a cohesive and unified marketing tool. At the same time, however, fully executing these multi-channel programs is often elusive. Although technologies like text messaging, short message codes, and PURLs are seen as promising, they lack a quick, precise, elegant encoding system to efficiently transport the recipient from paper to an online experience."

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