It turns out that educating a class of kids or any other interest defined community is very similar. You don't sell textbooks to a community. You sell them newspapers. So why wouldn't you do the same thing for the 50% of high school kids who have decided it's not worth the time and hassle to get a piece of paper that "certifies" they are ready for the next step in their lives.
The Future Of News In The San Francisco Bay Area Is Here - @The Next Newsroom Project:
San Francisco Magazine posted a story today that finds reasons for optimism called, "Newspapers are dead. Long live journalism!"
As part of the package of stories, the magazine also engaged design thinking firm IDEO to help conceptualize some scenarios for what the future of news might look like. There's a five-page spread mapping out IDEO's work in print, dubbed "News Flash From The Future," thoat can be found on the IDEO site. You can view the PDF version here.