"Don't tell me what you are going to do. Show me what you've done." - NYC High School Student.As more and more players set up innovation centers, "educating" the customer will move from tell me to show me.
Proof of concept real world interventions, using top intelligence and unused production capacity is much cheaper and more effective than "marketing or advertising."
Perhaps some of them will morph into degree granting schools and get some of the education money floating through everyone's society.
Innovation Centre brings DES and EFI together
DES and EFI join forces to open Sydney-based Innovation Centre.
In July this year, the two companies will open the EFI Innovation Centre in Rhodes, which will cover e-commerce products such as Digital StoreFront, commercial and industrial printing solutions including the Jetrion full-colour digital label press, the Fiery XF and Colorproof XF range of colour management software along with large-format and superwide format UV solutions."