Connecting Print to the Cloud is the next big thing. QR codes+ RFID + Transpromo are the mechanisms.
The issue is no longer to go from the Cloud to Print. That's well defined once we can print from data streams instead of static masters. The new real value is going from Print to Cloud to get the information about activity in real life.
Everybody in education, health and government needs real time information about activity in real life. And it might even help more stuff, for those people that are in the selling stuff business.
Anyone else notice that Lexmark has a laser printer that can print RFID on regular paper.