Thursday, May 21, 2009

MindFireInc and EFI are at the center of the Internet piece of the Selling Stuff Printernet

EFI connects the Cloud to the Box. MindFireInc adds intelligence to the Cloud so that it's more valuable when it gets to the Box. Maybe they should talk. Then everyone can focus on what they do better than anyone else.

If either looked at printernet publishing to deliver pURL's in samples for printers, what a nice world it would be. Once they notice the high margins available in an education printernet we could be much further along in fixing high school education. And they could get into a growing business with good margins, instead of selling more stuff to people who don't need that much more stuff.

The selling stuff business in the metropole is full of ferocious competition and Printers who are trying to be Market Solution Providers instead of Marketing Services Suppliers. But whatever they call themselves, they are Printers. It's good to be a Printer. It's much better to Print stuff than to try to sell stuff. People learn how to think logically from print, not from the web.

Until everyone gets comfortable with what they are, printers and the globals that supply them will focus on everything not to be Printers. When people face the dirty secret that the selling stuff business is changing too fast to make margins, we can get down to solving problems that are worth solving. Education, health and government are full of complex problems that are worth solving.

Simple solutions to complex problems lead to very nice sustainable margins.
MindFireInc Powers Integrated Marketing Campaigns in Eighteen Countries
from WhatTheyThink:
"Thursday, May 21, 2009

Irvine, California -- MindFireInc, the leading developer and distributor of ondemand marketing intelligence and personalized multi-channel marketing solutions, announced the signing of its most recent international clients. A South American-based marketing service provider, a full service advertising agency based in Germany, and a direct mail marketing agency in UAE are the latest additions to an international client base that now spans eighteen countries and six continents."
EFI Fiery Powers Konica Minolta bizhub PRO C65hc
Ramsey, N.J. and Foster City, Calif. -- Konica Minolta Business Solutions U.S.A., Inc., a leading provider of advanced imaging and networking technologies for the desktop to the print shop, and EFI , the world leader in customer-focused digital printing innovation, have launched the Fiery IC-305 v2.0 with customized color profiles for the newly available bizhub PRO C65hc from Konica Minolta allowing production printers to support both traditional and new sRGB workflows.

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