Wednesday, May 20, 2009

DP+BP: Some win, some lose. Real Digital (UK) is winning. and blablabla Market Services Provider

Real Digital opens northern office and posts record turnover
"Digital print and data business Real Digital International has opened its first regional sales office and recorded a record monthly turnover.

The Croydon-based direct marketing business, which was formed in 2004 with a £20m investment in a state-of-the-art facility, this month launched its Leeds sales office, headed up by regional sales director Gary Wild."

Some signals are breaking through the noise over at PrintCeoBlog after a post titled "To Be or Not to Be a Marketing Solutions Provider. The reality is that when Hamlet asked the question of what "to be" he was talking about deciding to continue living. That's decision that had an immediate and practical action implication. But for everything else, new enterprise comes from combining people with experience in old enterprises.

That's why the appropriate answer to the question of what to be is "Be the best version of what you are." It reminds me of some of my best high school students. They got 500s on their SATs and wanted "to be" a student at NYU. One of them went to community college, where he finally got the time and teacher focus to develop his writing. He is now publishing a book. And is taking a second run at NYU.

Real Digital has a six person leadership team. Consider the demonstrated skill and experience from just the first two listed on their website:
Peter Rivett, This forward thinking maintained Peters’ former company, Olwen Direct Mail, as the industry leader for many years until it was sold in 1997 for £25 million. . . . Peter subsequently moved to Australia and spent 7 years in commercial property development, establishing 13 factories on the East Coast.

Andy Ruddle A classically trained marketer and listed in Marketing Direct’s 2007 ‘Power 100’, Andy has been a great influence in the direct marketing industry. . . . In 1989, Andy joined up with Peter to establish Olwen’s mailing operation and became Managing Director. After the company was sold to Big Flower, Andy stayed with the company for a further 6 years and remained a Director of the business with responsibility for Enterprise Solutions.

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