Recession Increases Demand for Media Measurement:
AMEC, the International Association for Measurement and Evaluation of Communication, has released a new study to mark the opening yesterday of the 1st European Summit on Measurement in Berlin.
The results reveal that PR clients are increasingly interested in using media evaluation techniques to gauge the effectiveness of their PR programs. 77% of AMEC members reported an upward trend in client requests for measured proof of PR campaign success.
Tuesday, June 16, 2009
at 8:18 AM