Tuesday, June 16, 2009

Ketchum + Pleon need the Printernet

No doubt RRD and CGX is going to try to convince them to use RRD and CGX. But the reality is that RRD + CGX is too small and too slow.

RRD + CGX + AlphaGraphics + Staples + Independents gets to the correct scale. 50,000,000 Postcards and A4's delivered anywhere on the globe with a minimum carbon footprint. If PR lets locals put ads on the local print, it might not cost them a penny.

Omnicom to Merge Ketchum, Pleon to Create Global PR Network - Agency News - Advertising Age: "NEW YORK (AdAge.com) -- In one of the largest mergers in the PR industry, Omnicom Group is combining the operations of U.S.-based Ketchum and its European sibling Pleon to create a global network intended to rival some of the industry's biggest global players, with more than 2,000 employees operating out of 103 offices in 66 countries."

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