Wednesday, June 17, 2009

How Graphic Design is a key to making people smarter

You think what you think because you see what you see. Smart = problem solving. Graphic designers are trained to control eye movements. If you take the click you'll find this sentence in the article:
These results, they conclude, demonstrate that "it is now clear that not only do eye movements reflect what we are thinking, they can also influence how we think."
Eye Movement Can Affect Problem-solving, Cognition:
ScienceDaily (Sep. 27, 2007) — A pair of Beckman Institute researchers has discovered that by directing the eye movements of test subjects they were able to affect the participants’ ability to solve a problem, demonstrating that eye movement is not just a function of cognition but can actually affect our cognitive processes.

Previous research (Grant and Spivey, 2003) has shown a relationship between eye movements and problem-solving but Psychology Professor Alejandro Lleras, a member of the Human Perception and Performance group, and Ph.D. candidate Laura Thomas have taken that work in a groundbreaking direction.

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