Xerox Named No. 1 Provider of Document Process Outsourcing -Communication sometimes acts like a wave and sometimes acts like a particle.
Printing Industry News from WhatTheyThink: "Tuesday, June 16, 2009
ROCHESTER, N.Y. -- Xerox Corporation is the leader in Document Process Outsourcing (DPO) according to the 2009 Black Book of Outsourcing, an annual guide that evaluates the costs and benefits of outsourcing.
Wave = blablabla, one to one conversations, speeches, chalk/talk teaching, video.
Particles = email, documents, print.
The basic quanta of communication is the word.
Waves carry much more information. Particles are easier to measure.
When Web 2.0 is captured in Print, it is possible to measure communication.
That's why Clickable Print is such a big deal.