Tuesday, June 16, 2009

Score for Xerox! Number 1 in DPO and the Quantum Theory of Communication

Xerox Named No. 1 Provider of Document Process Outsourcing -
Printing Industry News from WhatTheyThink: "Tuesday, June 16, 2009

ROCHESTER, N.Y. -- Xerox Corporation is the leader in Document Process Outsourcing (DPO) according to the 2009 Black Book of Outsourcing, an annual guide that evaluates the costs and benefits of outsourcing.
Communication sometimes acts like a wave and sometimes acts like a particle.

Wave = blablabla, one to one conversations, speeches, chalk/talk teaching, video.
Particles = email, documents, print.

The basic quanta of communication is the word.

Waves carry much more information. Particles are easier to measure.
When Web 2.0 is captured in Print, it is possible to measure communication.

That's why Clickable Print is such a big deal.

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