A better way to "educate" printers?

Pinnacle Professional Development... helping educators pioneer new levels of student achievement:
"Educators at all levels want to know: what specific actions must we take to improve student learning?

Pinnacle's new professional development offerings represent a game-changing approach to helping schools transition to digital-age learning. These online courses bring truly job-embedded, student-focused professional learning into the everyday classroom lives of teachers"

By changing a few words, one gets "truly job-embedded, customer-focused professional learning into the everyday lives of printers and their sales people."