Tuesday, June 16, 2009

Timing is everything.

Ask anyone who has every sold something, made a deal or taught high school kids.

It's always better to be "good enough at the right time, than perfect at the wrong time. That's why the printernet is so cool. 50,000,000 print pieces delivered around the planet, 2 days after the trigger is pulled, with a minimum carbon footprint.

As long as the content is good enough, why wouldn't it work?

Timing of direct mail campaigns is crucial, GI Direct survey shows | printweek.com

Matt Whipp, printweek.com, 15 June 2009

The timing of direct mail campaigns is often overlooked, but it is one of the key factors in gaining a response, according to direct mail company GI Direct.

In a survey of 1,000 consumers commissioned by the company, two-thirds said the timing of direct mail pieces is most likely to result in a response.

The results are backed up by a Royal Mail study showing that those in the financial sector are most likely to respond on a Saturday, while overall response levels were highest for mail pieces received on Wednesdays, Thursdays and Saturdays."

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