It's always better to be "good enough at the right time, than perfect at the wrong time. That's why the printernet is so cool. 50,000,000 print pieces delivered around the planet, 2 days after the trigger is pulled, with a minimum carbon footprint.
As long as the content is good enough, why wouldn't it work?
Timing of direct mail campaigns is crucial, GI Direct survey shows | printweek.com
Matt Whipp, printweek.com, 15 June 2009
The timing of direct mail campaigns is often overlooked, but it is one of the key factors in gaining a response, according to direct mail company GI Direct.
In a survey of 1,000 consumers commissioned by the company, two-thirds said the timing of direct mail pieces is most likely to result in a response.
The results are backed up by a Royal Mail study showing that those in the financial sector are most likely to respond on a Saturday, while overall response levels were highest for mail pieces received on Wednesdays, Thursdays and Saturdays."