Oce signs as worldwide sponsor for TransPromo Summit
- Printing Industry News from WhatTheyThink:
Friday, June 19, 2009
Venlo, The Netherlands -- Oce, an international leader in digital document management, has signed as worldwide sponsor for the 3rd annual InfoTrends TransPromo Summit and their inaugural European TransPromo Summit."
Transpromo is an ok word to talk to printers. It's not the right word to talk to CMOs or end users. The exact right word depends on what the CMO or end user wants to buy.
You might try something like:
"Our approach can significantly lower your cost of response. Plus it gives you the data you need to make better marketing decisions going forward."Don't talk about ROI. Never say the word transpromo to anyone but a printer or someone in the trade.
If you can't get them on a path they understand and believe, it's mostly a wasted effort. If you can, margins galore.
If you can't deliver on the path to predictive analytics, focus on talking to people who can. They need the boxes that are ready to do whatever they are going to have to do going forward.